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Mejuri and Ganni Join Forces for Lucky Charm Jewelry Collection
In an exciting collaboration, fine jewelry brand Mejuri and Danish fashion powerhouse Ganni are set to launch their much-anticipated jewelry collection. Debuting Monday, the four-piece line features a whimsical four-leaf clover motif, embodying themes of luck and friendship.
The collection, which took two years to develop, showcases earrings, rings, charm bracelets, and necklaces. Sustainability takes center stage, with pieces crafted from 92% recycled sterling silver and 95% recycled 18-karat gold vermeil.
Noura Sakkijha, CEO and co-founder of Mejuri, expressed enthusiasm for the partnership: “Ganni’s commitment to high-quality, ethically sourced, and design-focused pieces aligns perfectly with Mejuri’s values. We’re thrilled to offer our communities a collection that celebrates connection.”
Ganni’s Creative Director, Ditte Reffstrup, echoed this sentiment: “Our brand is rooted in love, optimism, and genuine friendships. The clover symbol in this collection represents luck and positivity. We’re excited about combining silver and gold, and appreciate Mejuri’s dedication to using recycled materials.”
Standout pieces include a four-leaf clover charm necklace featuring a unique paperclip-inspired chain and versatile detachable hoop earrings.
The collaboration made its debut at a star-studded New York Fashion Week event hosted by Maude Apatow. Attendees included Iris Apatow, Tommy Dorfman, Richie Shazam, and Batsheva Hay, among others.
Fashion enthusiasts can find the Mejuri x Ganni collection on both brands’ websites and in North American stores. Prices for these lucky charms range from $98 to $498, offering accessible luxury for a wide range of customers.
This partnership marks a significant moment in fashion, blending Mejuri’s fine jewelry expertise with Ganni’s contemporary style, all while prioritizing sustainability and meaningful design.